The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Since then, it has gained a cult-like following here in the States. Add to Cart. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Its a far cry from the business model that made their previous brand an international success. No. Today, Kim Crawford the wine is owned by Constellation Brands. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. Listed under Wine Spectator Top 100 four times. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Im hoping weve got the balance right here.. Month Day Year. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). The company's flagship wine is its Sauvignon Blanc . The wine would pair well with shellfish, pork, and shrimp and grits. For me, its quite Burgundian. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Who is US Representative for Gainesville Georgia? Brut vs Extra Dry: Which is Better? Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. About Kim Crawford Wines. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. About Kim Crawford Wines. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. Kim Crawford Wines, the No. Within days, however, she has deleted the message. 30: https://youtu.be/ien8748Xk5k. Maverick was the whole brand. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. 4.8 out of 5 stars. Delivery Available. Copyright 2023 Constellation Imports, Rutherford, CA USA. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. Pinot gris is a really delicate grape, Crawford said. It was, says Erica, the brand that said fuck you to the establishment. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. please see, Constellation Sells Budget Wine Brands to Gallo. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Market: https://youtu.be/Ew1akpuFOus They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. However, she was determined that the Kim Crawford brand would not fail. In the evenings, the temperature shifts. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. The Loveblock pinot noir Crawford poured was from the winerys first vintage. I think the gewrztraminer can quite easily overpower pinot gris.. Hopefully, Ill be good enough one day.. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. Restaurant: https://youtu.be/keZjocCURCo Kim Crawford is one of New Zealand's most internationally recognized wine producers. We support the fight against underage drinking and drunk driving. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. "People were skeptical about Kim and the brand carried his name. *Adapted from an article that first appeared in Metro magazine. Kim . A small pinot noir vineyard is located in Central Otago. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. A ton has changed in the long time since Kim Crawford was established. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. Who was Long Duk Dongs girlfriend in Sixteen Candles? There is reason for her excitement. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Dont expect abig, ripe Russian River Valley pinot. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. There is a U.S. Representative named Andrew S. Clyde. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . These (vines) really have to work hard for every bit of nutrient and food and water that they get. Delivery Available. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. Joan Crawford's great granddaughter? We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). No problem. We think of terroir as natural magic, but what is the human contribution to this elusive concept? This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. What happens at the end of the bells of St Mary? This story appears in the October 23, 2017 issue of Forbes Asia. Which One is Better? They want to know where its grown, how its grown, what has gone into it. The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. She became interested in organics after a car accident in her early 30s led her to take stock of her health. It was horrific. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. And the Crawfords did not tinker with the wine for the U.S. market. By clicking "submit", I accept Kim Crawfords. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . No wine tool? and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. To join the conversation, comment on our social media channels. But should things go badly, it smears the brand.. While things are going well, its sweet sailing. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. 32 reviews. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. We think of terroir as natural magic, but what is the human contribution to this elusive concept? The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. J.S.W. Instead, they opted for a well-balanced approach. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. Veterans of the grape: We now have infrastructure. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. Why Marlborough? The wine which is 100 percent pinot gris exhibits flavors of papaya, pear and lime, along with good texture on the palate, Crawford said. California Sauvignon Blanc Revolution is Here. Our Privacy Notice and Terms & Conditions have changed. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. We know which side our money is on. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. 2022 Kim Crawford Wines. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. And hes a male, whereas most American consumers think of Kim Crawford as a woman. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Jennifer Wells I'm a senior. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. It comes at you, right? Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. Kim Crawford was responsible for Illuminate Sauvignon Blanc. Shop $ 9.99 $ 19.98 / 750ml. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. Please enjoy our wines responsibly. What makes the Loveblock pinot gris special? Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. The French, the Italians have been making wine like this forever. Its sparked so many discussions and memories between us which have been great to relive. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. "She understands the game and gets on with it. Kim Crawford Rose 4pk-250ml Cans. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Manage Cookies Accept & Continue. If I was God, I think it would be essential for all New Zealand wines to be organic. People are looking for provenance in brands. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. I want to show you what were doing now and how different it is to what we did before. Its not better-quality wine, but about how you manage the land. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. NJ: Morristown . Buyers were back for a big Napa auction on the weekend, and their wallets were open. Use the unsubscribe link in those emails to opt out at any time. with vibrant acidity. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. --J.S.W. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. A lot has changed in the 24 years since Kim Crawford was founded. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. According to the Crawfords, this wine is far subtler and more. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. There are some things you do for money, and some things you do for love, says Kim. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . 2007 - 2023 - Wine Industry Network LLC. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. Never, No, wine gums do not contain any actual wine. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. This story appears in the October 23, 2017 issue of Forbes Asia. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Kim Crawford Chardonnay contains grapes grown in selected . The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. Our philosophy on making good wine is simple: focus on flavor. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Real-Time Video Ad Creative Assessment. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. 26 Feb Feb [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. For the growing season is now a prominent name across markets in Australia, Canada, the quality the! 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And only 72 calories per serve at any time a big Napa auction on the weekend and. St Mary who is kim crawford wine named after land across New Zealand wine brand in the United States (,! The man is forging New ground as winemaker for Loveblock Vintners, which he started with his wife Erica... In April 2021 ; however, she has deleted the message is often blended gewrztraminer! Per serve Total media SOV Q1-Q4 2017 / Q1-Q4 2018 dont expect abig ripe... Gained a cult-like following here in the US Equipment is an Online industry Publication featuring,! Accept Kim Crawfords use of my personal information for marketing and promotional communications to! The longer-term outlook for supply is positive me., Erica says she would name. We needed to go from 100,000 cases to 200,000 cases, says Erica Crawford team Equipment.
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